Coach Case Study Coachs Sales - 1355 Words

Introduction An article published in online Wall Street Journal on January 2014 assessed the factors behind Coach Inc s decline in North American sales. It attempts to dig inside the management dilemma that Coach. Inc is facing with its current statistics. Coach s sales in North America declined by 13.6% last year (Kapner Mason, 2014). This paper focuses on the current business strategies followed by Coach Inc. via a critical perspective and in accordance statistical information on the company s operations included in the aforementioned article. Summary The article titled, Coach Earnings Fall on Weak North American Sales by Suzanne Kapner and Everdeen Mason was published in online Wall Street Journal, sponsored by the Dow Jones Company on January 22, 2014. The article summarizes decline in Coach s sales in the last and initial period of 2013 and 2014 respectively (Kapner Mason, 2014). It stresses on the fact that the cause of decline behind Coach s profit was due to its decision of launching a series of factory outlets that might overtake the number of its retail outlets present in North America. The firm was founded in 1941, in a New York City loft as a family-run workshop called the Gail Manufacturing Company. The company is a leading American designer brand, which excels in a vast production of luxury handbags; it’s a marketer of fine accessories and gifts for women and men (Coach, Inc. 2014). Victor Luis, the newly appointed CEO of Coach Inc. claimed thatShow MoreRelatedBusiness: Luxury Good and Competitive Advantage1562 Words   |  7 PagesMaloree Johnson Business Strategy September 22, 2014 Coach Case Study 5. What is Coach’s strategy to compete in the ladies handbag and leather accessories industry? Has the company’s competitive strategy yielded a sustainable competitive advantage? 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